Case Study: Fujitsu achieves 360% ROI in 6 months with Oktopost

Fujitsu Gains a 360% ROI in 6 Months with Employee Advocacy

Fujitsu, a global leader in information and communication technology with over 41,000 employees across 100+ countries, already had many staff sharing company content but struggled with two key issues: employees found it time-consuming to discover and share relevant posts, and the marketing team lacked an accurate way to measure the impact and value of an employee advocacy program.

Fujitsu implemented Oktopost’s Advocacy Board and analytics to simplify content discovery and scheduling (mobile and desktop) and to track advocacy performance with granular KPIs by network, message, and campaign. After onboarding hundreds of advocates, the program drove a 10x increase in shared posts, a 70% rise in organic social reach, and delivered a 360% ROI within six months.

Fujitsu

Daniel Klaus

Senior Manager of Global Digital Marketing