Case Study: Bruker achieves advocacy success with Oktopost

From Coordination to Conversion Bruker's Advocacy Success with Oktopost

Bruker, a global leader in biotechnology research and analytical instrumentation, needed a more coordinated way to manage social media across 90 sites and eight divisions. The company struggled with overlapping posts, inconsistent scheduling, and the challenge of aligning messaging across a large international team, and turned to Oktopost to help streamline its social media operations and employee advocacy efforts.

Oktopost provided Bruker with a shared editorial calendar, simplified scheduling, and robust reporting, while also enabling an employee advocacy program through an easy-to-use social board. As a result, Bruker improved coordination, increased post frequency and content quality, and saved hours by exporting reports to Excel. In the last 18 months, the company saw a six-fold increase in impressions and link clicks and a four-fold increase in new followers on its flagship LinkedIn page, with advocate posts delivering higher conversion rates and measurable ROI.

Bruker

Alessandro Volpino

Senior Global Digital Marketing Specialist & Coordinator