Case Study: Finastra boosts employee advocacy reach with Oktopost

Finastra grows advocacy reach 600% with Oktopost

Finastra, a global financial services software leader, faced fragmented social media management and difficulty scaling its employee advocacy program. Their marketing team used multiple disjointed tools, struggled with advocate adoption, and lacked visibility into social media's impact on leads. They turned to the Oktopost platform for a unified solution that could also meet strict industry security standards.

Implementing Oktopost allowed Finastra to centralize social publishing, advocacy, and analytics into one streamlined system. This provided employees with easy access to content and tools, fueling a successful advocacy initiative. As a result, Finastra saw a 400% increase in active advocates, an 800% increase in advocacy engagement, and a 600% growth in advocacy reach within just two years, with Oktopost enabling comprehensive measurement of these efforts.

Finastra