Case Study: Factorial achieves 5x social reach with Oktopost Employee Advocacy

Factorial boosts social reach 5x with Oktopost

Factorial, an AI-powered HR and business software company, faced the challenge of scaling its social media reach beyond its brand pages. With social algorithms favoring personal profiles, they needed a structured way to activate their employees' voices authentically and at scale, moving from a brand-focused to an employee-driven social strategy. They turned to the vendor Oktopost and its employee advocacy platform to address this.

Using Oktopost, Factorial centralized its content in an Advocacy Board with Topics, utilized AI-Assist for personalization, and leveraged Social BI for data-driven insights. This transformed their employee advocacy into a measurable growth channel. The results were significant: within the first four months, they achieved a 5x higher reach compared to their brand page alone, garnering 2 million total reach and over 300,000 impressions from employee posts, while also strengthening their employer brand.

Factorial