Case Study: ExploreLearning achieves an 800% click-per-post rate and 4% post-to-conversion with Oktopost

ExploreLearning Generates a Staggering 800% Click-to-Post Rate with Oktopost

ExploreLearning, a Charlottesville-based creator of online math and science learning solutions, produced a high volume of content but struggled to measure and report the impact of its social campaigns. Without clear metrics, the marketing team could not optimize efforts or demonstrate how social activity influenced business outcomes.

By adopting Oktopost’s B2B-focused platform, ExploreLearning gained campaign-level engagement metrics, content analysis, conversion tracking, and easy-to-read reports to optimize timing and messaging. The results: across 4,880 social posts they achieved an 800% click-per-post rate and a 4% post-to-conversion rate, allowing them to tie social campaigns to real business value and boost organic outreach.

ExploreLearning

Justin Kirkland

eMarketing Manager