Case Study: Ensono achieves 2X more associate advocates, 76% higher social reach and 9X more clicks with Oktopost

Ensono Engages Employee Advocates in 3 Continents to Expand Social Reach

Ensono, a hybrid IT services provider with ~1,100 associates across North America, Europe and South Asia, wanted to scale employee-driven thought leadership but struggled to run a consistent global program across time zones, languages and locations—only about 10% of employees engaged in periodic social workshops and pilot efforts were time-consuming and hard to sustain.

By deploying Oktopost, Ensono ran a targeted pilot with senior and customer-facing staff, then expanded to 200+ advocates across the US, UK and Poland using curated channels, content tagging and a customizable Board. The program doubled associate advocates in a year, drove a 76% increase in social reach and 9x more clicks, produced an average of 880 shared posts monthly, and positioned the company to reach an estimated 18–20 million impressions if 1,000 associates participate.

Ensono

Colleen Swanger

Sr. Director, Global Digital Marketing