Case Study: Grant Thornton Australia boosts social media engagement and brand awareness with Oktopost

Elevating B2B Marketing Grant Thornton Australia's Data-Driven Social Media Approach

Grant Thornton Australia, a member of the global Grant Thornton network, needed a more efficient way to manage the volume and complexity of its annual social media campaigns. The digital marketing team wanted a solution that could support a data-driven, personalized approach to B2B marketing, and turned to Oktopost to help centralize campaign execution and reporting.

Oktopost enabled Grant Thornton to schedule and publish campaigns in one place, analyze performance with Social BI dashboards, and integrate social engagement data with Marketo. Using Oktopost, Grant Thornton ran 1,500+ campaigns annually, increased podcast engagement by 62%, generated 1.4 million impressions and a 9.89% engagement rate on a national budget campaign, and grew by 60,000 new followers with 30% month-over-month growth.

Grant Thornton

Jasmine Deo

Senior Digital Marketing Manager