Case Study: DKSH achieves a 100% increase in leads with Oktopost

DKSH Sees a 100% Increase in Leads with the Oktopost-Eloqua Integration

DKSH, a Zurich-based market expansion services provider with 33,000+ specialists operating across the Asia Pacific, needed a replacement for Oracle’s Social Cloud that could support its B2B objectives of brand amplification and demand generation. The company required powerful social analytics to track traffic, conversions and engagement, plus social customer-care capabilities to route multilingual inquiries to local market representatives.

DKSH chose Oktopost for its robust reporting, unified inbox and seamless Eloqua integration, which tracks social-originated conversions and pushes social engagement as custom objects into Eloqua for segmentation, scoring and drip campaigns. As a result, DKSH saw a 100% increase in leads, a 60% year-over-year rise in website traffic from social, and clearer, measurable insight into social media’s impact on revenue with expectations of continued growth.

DKSH