Case Study: DISCO achieves 400% surge in conversions from social media with Oktopost

DISCO Sees a 400% Surge in Conversions from Social Media with Oktopost

DISCO, an Austin-based eDiscovery software provider, struggled with fragmented social tools that only met parts of its needs — one lacked publishing, another lacked advocacy — and its previous platform offered weak B2B reporting. The team spent excessive time stitching data together across networks, which made it hard to understand social ROI or scale lead-generating efforts.

Oktopost gave DISCO a single platform for social publishing, employee advocacy, scheduling, listening and advanced analytics, enabling faster onboarding and more strategic content optimization. As a result DISCO increased posting volume by 117%, drove a roughly 91% lift in website traffic from social, and saw conversions from social media surge 400%, while gaining the reporting needed to prove social’s impact.

DISCO

Erin Dunn

Digital Marketing Manager