Case Study: Contentsquare achieves consistent 4–5% engagement and centralized remote social workflows with Oktopost

Contentsquare Builds Effective WFH Workflows for Social Media

Contentsquare, a Paris-based experience analytics platform serving hundreds of enterprises, faced fragmented social media operations across co‑located and remote marketing teams. After a 2019 acquisition the company needed to unify regional efforts—posts were often uncoordinated, duplicated, poorly targeted, and lacked a consistent brand voice across languages and regions.

By adopting Oktopost, Contentsquare implemented team-based access, approval workflows, a centralized social calendar, and executive advocacy tools (mobile app, autoscheduling, content suggestions). The platform delivered steadier engagement (now consistently 4–5%), centralized analytics and scheduling, and turned social into a measurable touchpoint in its multi-touch attribution model through features like the People Database and HubSpot integration.

Contentsquare