Case Study: Certiport achieves a 386% increase in trackable conversions with Oktopost

Certiport Generates a 386% Increase in Conversions

Certiport, a Pearson VUE business and leading provider of certification exam services, needed to boost lead generation, brand awareness, and engagement but was held back by its previous platform, Hootsuite. Hootsuite was slow to support expanded social activity and offered only surface-level metrics, preventing Certiport from reliably tying social efforts to business outcomes or efficiently scaling content distribution.

By switching to Oktopost, Certiport implemented structured Social Campaign Management, granular lead attribution, and deep integration with Eloqua for smarter nurturing and scoring. Within one quarter Certiport saw a 142% increase in impressions, a 39% increase in clicks, and a 386% increase in trackable conversions, with all social data synced to Eloqua to improve lead scoring and follow-up.

Certiport