Case Study: Capco achieves 13X more conversions with Oktopost

Capco Drives 13X More Conversions with Employee Advocacy

Capco, a London‑based management and technology consultancy serving the financial services sector, faced a recruiting challenge: social media was seen as risky within the industry, yet the marketing team needed authentic, engaging content to attract talent. To overcome internal skepticism they focused on educating employees and harnessing personal networks to build trust and drive recruitment.

They implemented Oktopost’s employee advocacy platform—providing training, curated content, mobile sharing, leaderboards and granular analytics—to make sharing easy and measurable. In 18 months advocates grew from about 50 to 600+ (≈1,200% increase), reaching 13 million people in six months, and delivering dramatically better results: advocacy produced a 13x uplift in conversions versus paid social (advocate‑driven traffic converted at 51.7% vs 3.93% for paid).

Capco

Andrew Davies

Head of Global Digital Marketing