Case Study: Burwood Group achieves 4X social media conversions with Oktopost

Burwood Increases Conversions 4X with the Oktopost-HubSpot Integration

Burwood Group, a Chicago-based IT consulting firm of 200+ employees, needed to scale its social presence and employee advocacy but was hampered by a manual, time-consuming process (coordinator emailing posts, advocates sharing natively and logging analytics in Excel), no clear social KPIs, and a requirement for direct HubSpot integration.

By adopting Oktopost with its built-in employee advocacy and HubSpot integration, Burwood centralized publishing, enabled one-click sharing, and gained conversion and UTM tracking that syncs engagement into HubSpot for nurturing and lead scoring. The result: a 4x increase in social conversions in 12 months, an 80% rise in CTR, roughly 30% more engagement and followers, and a streamlined workflow with clear attribution.

Burwood Group

Christie Le

Field Marketing Coordinator