Case Study: ArcherPoint achieves 18% lower bounce rate and 171% increase in website sessions with Oktopost

ArcherPoint Achieves an 18% Lower Website Bounce Rate via Social Media

ArcherPoint, a Microsoft Dynamics NAV implementation specialist, faced a challenge turning social media clicks into measurable conversions. Despite strong web content and a marketing stack (Marketo and Salesforce), their social campaigns drove traffic but not the conversions they wanted, so they needed visibility into which campaigns and networks actually impacted the funnel.

By adopting Oktopost’s B2B-focused social management — using campaign/network tracking, Content & Streams monitoring, and employee advocacy — ArcherPoint optimized channels and content (discovering LinkedIn vastly outperformed Facebook). The result: a 171% increase in website sessions, 22% higher pages/session, 29% longer session duration and an 18% lower bounce rate for visitors from social media, driving more qualified conversions.

ArcherPoint