Case Study: ACI Worldwide achieves 35% increased audience reach, 130% more social-driven website traffic and 40% more leads with Oktopost

ACI Worldwide Boosts Brand Awareness with Employee Advocacy

ACI Worldwide, a Florida‑based payments company serving over 5,100 organizations and processing trillions daily, faced a challenge scaling brand awareness after rapid growth and acquisitions. With limited regional marketing and PR resources and strict financial‑services compliance rules, ACI needed a way to educate customers and prospects globally while staying true to its mission and avoiding regulatory risk on social channels.

ACI trained customer‑facing staff and leaders to act as brand ambassadors and launched a compliant employee advocacy program using Oktopost’s platform, which centralizes curated, pre‑approved content, topic tagging, and analytics. The program boosted authentic, consistent messaging and leveraged employee feedback to refine content — yielding a 35% increase in audience reach, 130% more website traffic from social, and 40% more leads.

ACI Worldwide

Christopher Taine

Senior PR Manager