Case Study: Accelo generates $40,000 in annual revenue with Oktopost’s employee advocacy platform

Accelo Generates $40,000 in Annual Revenue with Employee Advocacy

Accelo, a San Francisco–based SaaS company (500–1,000 employees) that automates professional services operations, needed a bulletproof social strategy for the INBOUND conference to amplify booth awareness and customer outreach. Although many employees were already sharing company content, Accelo struggled with manually managing large-scale content distribution and measuring employee-driven impact, which made the process time-consuming and hard to scale.

Using Oktopost’s employee advocacy platform, Accelo pre-scheduled a pipeline of conference posts and provided ready-made content employees could instantly share, while Oktopost’s analytics tracked impressions, clicks, and leads. The campaign drove 12,000 additional impressions, over 1,000 clicks, and generated $40,000 in annual revenue, delivering clear ROI and freeing the marketing team to focus on real-time conference activities.

Accelo

Jenneva Vargas

SEO/SEM Specialist