Case Study: Vodafone boosts ad recall and viewability with Ogury

Vodafone boosts ad recall 77% with Ogury

Vodafone, a leading UK telecommunications company, needed to drive awareness for its new Vodafone EVO for Sole Traders offering amidst new mobile contract legislation. Their challenge was to accurately identify and reach this specific audience at scale with engaging video ads in a brand-safe environment. They partnered with vendor Ogury to achieve this.

Ogury leveraged its proprietary audience data to pinpoint sole traders and delivered the campaign using its Ad Chooser method, which lets users select their ad experience. This solution achieved an average video completion rate of 89% and viewability of 94%. An Ogury Impact Survey reported a significant 77% lift in ad recall, proving the ads were both memorable and delivered to the intended audience.

Vodafone