Case Study: nib boosts quality leads and brand recall with Ogury’s Personified Advertising

Nib achieves 7.01% CTR with Ogury

nib, a health insurance provider for over one million Australians, faced a highly competitive market where it was difficult to stand out. nib and its agency, EssenceMediacom, partnered with Ogury to help drive quality audiences, specifically non-health insurance customers and insurance switchers aged 18-44, to its website in a safe environment.

Ogury implemented its Personified Advertising technology to identify individuals interested in health insurance. Using multi-format ad solutions, Ogury optimized post-click performance with its Pixel technology. The campaign outperformed industry benchmarks with a 7.01% CTR, 90.99% viewability, and 32% brand recall. Ogury generated a higher volume of quotes than any other partner, providing nib with valuable audience insights for future strategies.

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