Case Study: British Airways increases awareness and bookings with OgilvyOne Worldwide's interactive digital billboards

British Airways - Customer Case Study

British Airways, the United Kingdom's largest airline, sought to refresh awareness of its brand and global destinations to inspire travel bookings. The challenge was addressed with the help of the vendor, OgilvyOne Worldwide.

OgilvyOne Worldwide developed an innovative digital billboard campaign using custom surveillance technology. The billboards, placed in high-traffic London areas, displayed a child pointing to a specific British Airways flight overhead along with its flight number, driving traffic to a dedicated webpage. The campaign resulted in over 43,300 webpage visits, £750,000 in media savings, 1.3 million online video views, and significant global press coverage, earning multiple prestigious awards for its creativity.

British Airways