Case Study: American Express boosts premium member engagement with OgilvyOne Worldwide

American Express - Customer Case Study

American Express sought to enhance loyalty and spending among its Platinum and Centurion Cardmembers by delivering a best-in-class digital membership experience. The challenge involved integrating various online services, rewards, and loyalty marketing into a single, scalable platform that could be customized for different local markets. To address this, they partnered with the vendor OgilvyOne Worldwide.

OgilvyOne developed a comprehensive digital strategy, including responsive design, user experience, and content strategy. The solution featured new services like a mobile airport lounge finder, global dining guides, and online partner enrollment. This multiyear agile development led to a dramatic 953% increase in page views at launch, with an average site visit lasting 12 minutes. The platform is now live in over 30 markets, successfully continuing to build engagement for American Express.

American Express