Case Study: TD Bank Group boosts employee appreciation and engagement with O.C. Tanner

TD Bank Group drives 2 million recognition moments with O.C. Tanner

TD Bank Group, a top North American financial institution, faced a challenge with its inconsistent and outdated employee recognition programs. These disparate systems across the organization failed to motivate colleagues and focused solely on results rather than behaviors. To build a stronger culture of appreciation aligned with its values, TD partnered with vendor O.C. Tanner to develop a new global solution.

O.C. Tanner implemented the "TD Appreciate!" program, an enterprise-wide platform that streamlined recognition into a consistent, global strategy. The solution facilitated timely and genuine peer-to-peer and leadership appreciation. This program achieved significant results for TD Bank Group, including adoption by over 90% of colleagues and the creation of more than 2 million recognition moments. O.C. Tanner's solution also contributed to improved colleague engagement and a measurable correlation between recognition and lower attrition rates.

TD Bank Group