Case Study: Southwest Airlines boosts employee engagement and recognition with O.C. Tanner

Southwest Airlines drives 97% platform engagement with O.C. Tanner

Southwest Airlines, a major U.S. airline, partnered with vendor O.C. Tanner to enhance its longstanding culture of employee recognition. The challenge was to maximize the impact of recognition touchpoints throughout the entire employee journey to reinforce company values and demonstrate its brand in action.

O.C. Tanner implemented the SWAG (Southwest Airlines Gratitude) program, a comprehensive platform for rewards and recognition. The solution included peer and leader recognition, milestone celebrations, and life event acknowledgments. The results for Southwest were highly positive, including 97% platform engagement and an 86% redemption rate for milestone awards, fostering a strong sense of appreciation and belonging among employees.

Southwest Airlines