Case Study: Global Manufacturing Company Builds an Aspirational Employer Brand with O.C. Tanner Rewards and Recognition

Global Manufacturing Company drives 65% employee recognition in year one with O.C. Tanner

A global manufacturing company, a leading tire manufacturer based in India with over 8,000 employees, sought to strengthen its culture and become an aspirational employer brand. While recognition was happening, it was inconsistent and lacked a unified framework. To address this challenge, the company partnered with O.C. Tanner to implement a dedicated rewards and recognition platform, Culture Cloud®, to create a consistent and instantaneous recognition habit across the organization.

The solution from O.C. Tanner provided a platform for eCards, spot awards, and quarterly/annual awards, featuring a social Wall of Fame for visibility. In its first year, 65% of employees received recognition, totaling over 14,000 awards. O.C. Tanner's platform led to a measurable improvement in collaboration, teamwork, and overall performance, with the SVP of HR noting a clear reflection of recognition in the company's financial metrics and efficiency parameters.