Case Study: Dow Chemical Company achieves 84% global employee engagement and a recognition-driven culture with O.C. Tanner

Dow Chemical Company - Customer Case Study

Dow Chemical, a century‑old leader in science and technology, faced a stagnant, one‑size‑fits‑all recognition program that relied heavily on vouchers and cash and failed to resonate with employees across diverse local cultures. Seeking a more strategic, culturally relevant approach, Dow partnered with O.C. Tanner’s Culture‑Building Platform to rebuild recognition as a driver of engagement and retention.

By running companywide satisfaction surveys and tailoring local strategies within a unified global platform, Dow boosted registered program users from 60% to 84% in one year, saw an 11% increase in engagement with the Accelerate Great program (to 84%), and recorded a recognition moment every three minutes in 2015. The targeted program increased collaboration, innovation and employee loyalty, helping Dow strengthen its workplace culture and business performance.

Dow Chemical Company

Curtis Kesler

Recognition and Appreciation Program Manager