Case Study: CIBC modernizes employee recognition and boosts engagement with O.C. Tanner

CIBC boosts recognition with O.C. Tanner, reaching 215,000 moments in one year

CIBC, a leading North American financial institution, sought to modernize its employee recognition programs. Their existing quarterly awards and career milestone programs were outdated and lacked flexibility. They partnered with vendor O.C. Tanner to implement a more automated, visible, and purpose-aligned solution using the Culture Cloud platform to create a new program called MomentMakers.

O.C. Tanner's solution provided eCards for day-to-day recognition and an improved nomination process for awards, all visible on an internal social wall. The results were significant, with over 215,000 recognition moments in one year and 70% of employees receiving recognition. Measurable impacts included a 90% score for manager recognition, which is 6% above the industry benchmark, and an 8% higher score than the benchmark for employees feeling their contributions are recognized.

CIBC