Case Study: BlueScope achieves 95% employee recognition uptake with O.C. Tanner

BlueScope achieves 95% employee recognition uptake in nine weeks with O.C. Tanner

BlueScope, a manufacturing company in the Asia Pacific region, sought an impactful way to show appreciation to its 8,000+ employees and contractors beyond standard salary reviews and bonuses. The challenge was to unify their workforce and recognize their resilience and contributions during a period of record business results. They partnered with the vendor O.C. Tanner to implement a custom employee recognition initiative.

O.C. Tanner co-developed a combined virtual and physical solution featuring a branded online portal where employees could select gift cards or donate to charity. The solution emphasized inclusive, people-centric messaging. This initiative achieved a 95% overall uptake from employees and contractors within nine weeks, with 40% participating in the first seven days and 10% of the redemption value donated to charity. The program strengthened employee connection and created a positive ripple effect within the global organization.

BlueScope