Case Study: BMW Motorrad boosts women’s bike sales with Oblique Design

BMW boosts women’s new bike sales from 4% to 11.7% with Oblique Design

Oblique Design partnered with BMW Motorrad USA to address a significant market opportunity. Despite women representing over 25% of new motorcycle riders, they accounted for only 3-4% of BMW's new bike sales, even though the company had models designed for them.

Oblique's solution was to conduct an all-women riders photo shoot to generate targeted marketing materials and create a viral buzz, culminating in a new brand campaign. As a result, Oblique Design helped BMW dramatically increase its sales to women; the percentage of new bike sales for women climbed from 4% to 11.7% in a single year.

BMW