Case Study: Snowflake achieves 105% more net new MQLs with Obility

Snowflake increases net new MQLs by 105% with Obility

Snowflake, a cloud-based data platform, enlisted Obility after shifting its goal to generating net new marketing qualified leads (MQLs) from ideal accounts. This change rendered their existing paid social strategy, which relied heavily on remarketing, inadequate and revealed underperformance in key regions like APAC. Obility was tasked with overhauling their digital approach to drive high-quality new demand.

Obility implemented a prospecting-first strategy across paid social platforms like Facebook and LinkedIn, moving budget away from retargeting. They tested diverse audience segments and content offers, continuously optimizing campaigns. As a result, Snowflake achieved a 105% increase in net new MQL volume and a 31% decrease in cost per MQL within a year, allowing Obility to successfully scale their monthly media investment significantly.

Snowflake