Case Study: NatWest achieves 99% monthly engagement with Oak Engage

NatWest Group achieves 99% monthly engagement with Oak Engage

NatWest Group, a major retail and commercial bank, faced challenges with fragmented and confusing employee communications across multiple legacy intranet platforms. To create a unified digital hub, they partnered with the vendor Oak Engage to implement its modern intranet platform.

Oak Engage's solution introduced a personalized news feed using Smart Delivery algorithms and a daily newsletter, establishing a single source of truth for 85,000 global employees. This reduced homepage story volume by 70% and drove newsletter sign-up rates to 89%. By using Oak's analytics, NatWest achieved a 99% monthly engagement rate, transforming their internal communications.

NatWest Group