Case Study: Bright Health evaluates better health system partners with NRC Health Market Insights

Bright Health considers Market Insights a core element in their selection of systems for their Care Partner Health Plans

Bright Health, a Minnesota-based payer focused on its exclusive Care Partner Health Plans, needed a better way to evaluate potential health system partners beyond quality and claims data alone. To support its partnership evaluation phase, Bright Health turned to NRC Health and its Market Insights product to gain a fuller picture of how consumers perceived local health systems across key markets.

With NRC Health Market Insights, Bright Health could compare health systems by Net Promoter Score, brand awareness, and image, then dig deeper by demographics to assess whether communities would be open to each partnership. The data helped Bright Health make more objective partner decisions, align with executive leadership, and continuously track brand perceptions over time; NRC Health’s syndicated consumer database includes more than 310,000 healthcare consumers in nearly 300 markets nationwide.

Bright Health

Kimberly Goldstein

Care Partner Development