Case Study: Lenovo advances conservation and community impact with NP Strategy

Lenovo sends HBCU students 3,000 miles with NP Strategy

Lenovo partnered with NP Strategy to bring its "Work For Humankind" initiative to North Carolina. The challenge was to equip students from a Historically Black College or University (HBCU) with Lenovo technology for a conservation-focused expedition along the state's Mountains-to-Sea Trail.

NP Strategy managed the year-long project, handling all logistics, stakeholder engagement, and media strategy. The vendor's team even drove the support van for the students' three-week journey. The results included lasting conservation impacts such as improved flood maps, an interactive trailhead marker, and the development of an app to help preserve an endangered native language.

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