Case Study: Vodafone drives event engagement and transforms Covent Garden with NowSignage interactive digital signage

Vodafone transforms Covent Garden with interactive digital signage

Vodafone celebrated 30 years of mobile service with a public three-day anniversary event in Covent Garden and needed an engaging, period-themed digital experience to bring visitors back to the 1980s while amplifying the celebration online. Vodafone engaged NowSignage to deliver an interactive digital solution—a social media wall styled as a classic 1980s newsstand—to showcase live event content.

NowSignage implemented the social newsstand to aggregate Twitter comments and Instagram images using the #30yearsVodafone hashtag, presenting real-time social content to on-site visitors throughout the weekend. The display supported celebrity appearances and performances, drove onsite participation and social engagement, and helped amplify Vodafone’s anniversary messaging—resulting in strong public reception and heightened social visibility for the event.

Vodafone