Case Study: Vodafone achieves maximum social media attention and visitor engagement at its 30th anniversary event with NowSignage

#30yearsVodafone EventBeat headlines Newbury News

Vodafone marked its 30th anniversary with a three-day public celebration in Covent Garden and needed an authentic, period‑styled way to showcase live social content from attendees and online followers. Vodafone and EventBeat wanted a 1980s “social newsstand” to surface posts tied to the #30yearsVodafone hashtag, so NowSignage was brought in to provide a social media wall solution for the installation.

NowSignage implemented a real‑time social newsstand that aggregated Twitter comments and Instagram images into the specially constructed 1984 Street display, blending modern feeds with a retro look. The NowSignage-powered wall drove on‑site engagement, amplified conversation around #30yearsVodafone, and complemented the event programming (celebrities, live music and prizes), contributing to a well‑received visitor experience and stronger social visibility for the anniversary.

Vodafone