Case Study: Telefónica achieves improved sales conversion and unified web voice, live chat & WhatsApp support with Now Interact

Telefónica - Customer Case Study

Telefónica O2 UK engaged Now Interact to better understand how website visitor behaviour led to offline contacts such as phone calls and live chat, with the aim of improving customer engagement and commercial performance.

Now Interact now powers all website-originated voice, live chat and WhatsApp conversations, delivering a bespoke forecasting and optimisation toolkit that has driven improved sales conversion rates and incremental sales uplift, achieved zero cannibalisation across contact channels, and continues to enhance the customer experience.

Telefónica