Case Study: Squires Loft streamlines 15 steakhouse venues with Now Book It

One System, Fifteen Steakhouses: How Squire’s Loft streamlines group operations

Squire’s Loft, a group of over 15 steakhouses in Melbourne, faced a significant challenge in managing its operations. They lacked access to historical booking data, which prevented them from analyzing trends, planning for peak periods, and making informed decisions across their venues. This absence of a group-wide view meant they were essentially operating in the dark.

By implementing the Now Book It system, Squire’s Loft gained complete visibility over all locations. The platform provided real-time data on bookings and performance, enabling smarter decision-making and strategic growth. The results were substantial, including generating over $186,000 in additional revenue from gift card sales alone in 2025. Now Book It also delivered a seamless and consistent booking experience for diners across every restaurant.

Squires Loft

Megan

Business Development Manager