Case Study: Box Hill RSL boosts bookings and reduces phone pressure with Now Book It and Sadie AI

850+ Bookings in One Month: How Now Book It’s Sadie AI Is Driving Real Results at Box Hill RSL

The customer, Box Hill RSL, a community-focused venue in Melbourne, faced the challenge of managing over 3,000 monthly bookings. Their staff was overwhelmed by high call volumes, especially during peak service times and after hours, which stretched resources and risked lost revenue. To address this, they turned to the vendor Now Book It and its Sadie AI service.

Now Book It's solution was implementing Sadie AI, an AI receptionist that answers all calls instantly. This technology seamlessly integrated with the booking system, capturing over 850 confirmed bookings from more than 2,000 calls in a single month. A significant 540 of these were made after hours, representing entirely new revenue. The solution freed up over 100 staff hours monthly, allowing the team to focus on in-person service while greatly improving the guest experience and operational efficiency for Box Hill RSL.

Box Hill RSL

Rachael Forsyth

Marketing and Compliance Manager