Case Study: Thomas Wines streamlines cellar door bookings with Now Book It

How Now Book It Keeps Tastings Flowing at Thomas Wines

Thomas Wines, a Hunter Valley winery, faced challenges with its previous booking system, which limited advance reservations and struggled to manage different tasting experiences and group bookings. The technical system also complicated staff training. To overcome these operational hurdles, the winery turned to Now Book It for a better booking solution.

Now Book It provided an intuitive system that allowed Thomas Wines to manage multiple tasting services, accept bookings further in advance, and easily handle walk-ins and large groups. This resulted in a noticeable increase in forward bookings and unlocked a new revenue stream from groups. The solution saved hours of admin weekly, reduced no-shows via pre-payments, and gave the team greater control over daily operations, leading to a smoother and more efficient cellar door experience.

Thomas Wines

Leesa Mealing

Sales & Marketing Manager