Case Study: TTEC raises brand awareness and manages cybersecurity crises with Novitas Communications

TTEC earns 1,708 media mentions in 2021 with Novitas Communications

TTEC, a large global customer experience technology and digital transformation provider, faced the dual challenge of raising its public brand awareness and managing complex cybersecurity threats. The company engaged Novitas Communications to help articulate its services to a broader audience and navigate these security issues.

Novitas Communications developed a comprehensive strategy involving targeted media outreach, thought leadership placement, and executive profiling across multiple industries. The vendor also provided crucial crisis management support to keep TTEC out of the media during significant ransomware attacks. As a result, Novitas secured 1,708 media mentions with a reach of over 1.8 billion and an advertising value equivalency of $18.78 million, significantly elevating TTEC's brand profile while protecting its reputation during crises.

TTEC