Case Study: Thomas Frank achieves a streamlined, scalable video production workflow with Notion

Youtuber Thomas Frank Built His Business on This Video Production Process

Thomas Frank, a YouTuber with nearly 2 million subscribers, needed a way to manage scripts, b-roll, shot lists, music licenses and documentation as his production volume and team grew. He uses Notion’s minimalist editor, databases and knowledge‑base templates to centralize script drafting, shot planning and project archives so ideas and assets stay organized and accessible.

Notion’s flexible editor and linked databases let Thomas combine scripts, shot lists, b-roll entries and past projects in one system, eliminating context‑switching and reducing confusion on set. The setup saves time and money—he no longer spends 20 minutes hunting for a particular shot, avoids repurchasing music or reshooting footage, and uses the Notion wiki to onboard new hires quickly so he can focus on creative work.

Thomas Frank

Thomas Frank

YouTuber