Case Study: Typeform achieves better UX and unified product research with Notion

Typeform's Product Team Turns Research Into a Better User Experience

Typeform, maker of beautiful interactive online forms, faced fragmented user feedback and inconsistent product processes that made it hard to spot and scope the highest‑impact opportunities. To centralize research, feedback, and ideas, Typeform’s product team adopted Notion to capture user interviews, feature requests, A/B test results, and proposals in one workspace and to standardize how requests are explored and documented.

Notion provided templates, a single searchable database, linked pages that aggregate metrics and test results, and formulas to count how often users mention a bug or feature, so Typeform can reliably prioritize work and replicate evaluation pages with one click. As a result, Notion created a single source of truth across product, marketing, customer success, and legal—improving transparency, speeding decision‑making, and ensuring the team focuses on the most requested, data‑driven product opportunities.

Typeform

Matthias Kentzia

Product Manager