Case Study: Loom centralizes remote communication and collaboration with Notion

Loom’s Communication Hub Unites Its Remote Team

Loom, a remote-first company used by teams at HubSpot, Rippling and Square to share instant video messages, needed a single system to centralize communication, capture research and run repeatable processes across distributed R&D and go-to-market teams. Notion became Loom’s communication system, replacing scattered tools so teams could track experiments, write focused memos, and keep meeting notes and project context in one place.

Notion provided Kanban-style boards for growth experiments, highly customizable pages for memos, roadmaps and embedded Loom videos, plus commenting and shared 1:1 notes to support asynchronous collaboration. As a result, Notion gave project managers complete visibility into tests, helped standardize processes, made company strategy and decisions easily discoverable, and increased team focus and alignment across time zones. Notion enabled Loom to centralize information and accelerate learning without needing real-time meetings.

Loom

Zack Hargett

Product Lead