Case Study: Karrot achieves united, organized teams and faster onboarding during rapid growth with Notion

Karrot's Company Wiki Keeps Its Team United and Organized During Rapid Growth

Karrot, a South Korean community marketplace, needed to stay organized and scale culture during rapid growth — onboarding new hires quickly, keeping cross‑team information aligned, and attracting talent. To solve this, Karrot adopted Notion as its central company wiki and publishing platform for onboarding materials, meeting notes, team and personal pages, and public company values.

Notion provided a linked set of team wikis, personal employee pages, and one‑click public publishing so Karrot could centralize knowledge, make meeting updates easily discoverable, and showcase company culture externally. The results: new hires can "figure out almost everything" within a week, transparency and cross‑team alignment improved, and Karrot now publishes its culture publicly (replacing a separate website) to help recruit like‑minded talent — all enabled by Notion.

Karrot

Chris Heo

Karrot