Case Study: Match Group boosts product prioritization and sprint planning with Notion

How Match Group's decision-making framework yields delightful products

Match Group’s +1 Labs, the innovation team behind Tinder, Hinge, Match, and OkCupid, needed a better way to evaluate ideas, align cross-functional teams, and keep project information organized. With work spread across tools like Jira, Confluence, Asana, and Google Docs, it was difficult to prioritize bets, track progress, and stay in sync on product development.

Using Notion, the team built a centralized workflow for roadmap planning, spec documentation, sprint planning, and issue tracking. Notion’s formula feature helped +1 Labs apply RICE scoring to prioritize ideas, while templates and linked boards improved visibility and collaboration across product, design, and engineering. The result was faster execution, reduced cognitive load, and better feedback loops with users, helping Match Group ship more quickly and with greater clarity.

Match Group

Rahim Makani

Director of Product