Case Study: Branch achieves aligned, scalable engineering and faster delivery with Notion

Branch's Living Documentation System Propels Enterprise Growth

Branch, a company that helps businesses measure link performance across mobile channels, faced growing engineering complexity and fragmented documentation scattered across Google Docs, Confluence, and Jira. To keep dozens of concurrent projects and sub‑teams aligned, Branch adopted Notion as its living documentation system and single source of truth for roadmaps, specs, and architecture.

Notion gave Branch a unified engineering roadmap with customizable views, searchable product blueprints, and advanced permissions so teams can plan, execute, and document work in one place. The result: clearer priorities, fewer mistakes, and a more productive engineering org — including a concrete impact that 50% of Branch’s documentation was newly created after adopting Notion.

Branch

Dmitri Gaskin

Co-founder