Case Study: Yumi Kim achieves 132% higher conversions and 25x Facebook ROAS with Nosto

Yumi Kim - Customer Case Study

Yumi Kim is a New York–based fashion brand with five retail stores and a growing e-commerce presence. Seeking to replicate the personal touch of its boutiques online, the company struggled to target and engage shoppers with the same tailored experience on its website.

Yumi Kim implemented Nosto’s personalization—front-page top lists, automated cross-sell/up-sell on product pages, cart and search-related recommendations, triggered emails and a site-abandonment pop-up, plus personalized Facebook re‑engagement ads. Customers who clicked Nosto recommendations converted 132% better and had a 12% higher AOV; site visitors spent 44% more time, viewed 50% more products and were 160% more valuable, while personalized Facebook ads delivered a 25x ROAS in just 15 days.

Yumi Kim

Alison Sebens

Executive Vice President