Case Study: Wendy Wu Tours boosts digital engagement with Nosto

Wendy Wu Kicks Off Their Digital Transformation with User-Generated Content

Wendy Wu Tours, the UK’s #1 specialist tour operator to China and Japan, wanted to strengthen its digital presence as more customers began booking travel online. The company needed a more inspiring website experience than stock imagery and tactical tour offers, and turned to Nosto for a user-generated content solution that could showcase authentic traveler photos and videos.

Nosto implemented UGC-inspired web experiences including an inspiration wall, direct photo upload options, and interactive destination maps across Wendy Wu Tours’ pages. The result was a more engaging, social-proof-driven customer journey and a 1,200% increase in customer photo submissions, with content moderation taking just 15–20 minutes per day.

Wendy Wu Tours

Jeremy Barber

Digital Marketing Manager