Case Study: Wakakuu achieves 27% CTR and 5% conversion with Nosto personalized emails

Wakakuu - Customer Case Study

Wakakuu is a Sweden‑based web and showroom retailer that curates high‑quality fashion from leading brands. Facing typical e‑commerce challenges — abandoned carts, lapsed customers and the need to increase email engagement and conversions — Wakakuu sought a way to reconnect shoppers and drive more completed purchases.

Using Nosto’s personalized emails and recommendation widgets (insertable into any ESP), Wakakuu deployed abandoned‑cart messages, post‑purchase follow‑ups and “we miss you” campaigns that surface bestsellers and individual browsing history. The approach delivered strong results: overall 27% CTR and 5% conversion (March 2016), with abandoned‑cart emails achieving about 30% CTR and a 9% conversion rate in spring 2016 — outcomes Wakakuu says they’re very happy with and continue to optimize.

Wakakuu

Fredrik Säfsten

CTO