Case Study: Volcom achieves 3.5x conversion with Nosto

Volcom sees a 3.5x increase in conversion offering personalized and segmented experiences on Shopify

Volcom, the Californian board sports apparel brand, sells across 20 European countries through a multilingual Shopify site and had aggressive growth goals for e-commerce and digital marketing. Before working with Nosto, Volcom relied on its CMS’s native recommendations, which were very manual and lacked flexibility.

Nosto helped Volcom deliver personalized and segmented shopping experiences on Shopify, replacing the limited recommendation setup with a more adaptable solution. As a result, Volcom saw a 3.5x increase in conversion, showing a strong measurable impact from Nosto’s personalization approach.

Volcom

Matthieu Galtie

Digital Marketing & Ecommerce Director