Case Study: Virgin Holidays increases online bookings 260% with Nosto

Virgin Holidays Increases Online Bookings 260%

Virgin Holidays, the UK holiday company, was looking to refresh its brand and boost engagement and bookings by putting authentic customer experiences at the center of its website and campaigns. Working with Nosto, they used a UGC-driven approach to showcase real holiday content and create more interactive marketing, including social-led promotions tied to their holiday offers.

Nosto helped Virgin Holidays integrate user-generated content into digital campaigns and on-site experiences, turning social participation into a driver for sales. The results were strong: the Black Friday campaign generated a 260% increase in online bookings versus the previous year, while passenger numbers rose 64% year over year and social sentiment increased by 37%.

Virgin Holidays

Claire Cronin

Vice President of Customer and Marketing