Case Study: Ur & Penn achieves a 2.38x increase in conversion with Nosto

Ur & Penn sees a 2.38x increase in conversion using hyper-personalized product recommendations

Ur & Penn, Scandinavia’s leading watch and fashion accessory company, wanted to keep its broad online assortment relevant to very different shopper segments without sacrificing hero products or major customer groups. To solve this challenge, the retailer turned to Nosto’s Product Recommendations to deliver a more personalized ecommerce experience across its website.

Nosto implemented real-time, AI-powered product recommendations based on browsing history, bestsellers, and products purchased by similar shoppers, and later extended personalization to email and social channels. The result was a 2.38x increase in conversion and a 51% lift in average order value for Ur & Penn.

Ur & Penn

Johanna Hagberg

Digital Communications Manager